Additional Assets Support at Campaign Level in Google Ads

Created by Dakota Routh, Modified on Wed, 23 Jul at 7:59 AM by Dakota Routh

What’s New?

We’ve introduced a new “Additional Assets”
 section at the campaign level 
for Google Ads. Assets defined here apply uniformly across all ads within all ad groups of a campaign.

This enhancement allows users to configure the following three asset types directly in the campaign setup:

Business Logo
Call Extensions
Sitelinks

How It Works:

1. Business Logo:

You can now upload a 1:1 square image from the media library to be used as your brand logo.
Upon upload, an
Edit
option appears enabling crop and aspect ratio adjustment.

Only square images are accepted; others will be discarded during campaign delivery.

2. Call Extensions:

Add phone numbers that will appear in your ads, making it easy for users to call your business directly.
Desktop users see the number; mobile users get a tap-to-call option.

Select from existing call extensions or click
“Create a new call”
to add a fresh number.

You can assign multiple call extensions for broader reach.

3. Sitelinks:

Display up to 20 additional site links that direct users to specific parts of your website.
Minimum: 2 | Recommended: 4

Choose from existing sitelinks or create new ones using
"Create a new sitelink"
button.

Each sitelink includes a title, optional description lines and a final URL.

Why it Matters:

Ensures consistent brand identity and rich ad formats across campaigns.
Enhances
ad relevance, user engagement and conversion opportunities
by surfacing logos, direct call options, and deep links.
Reduces repetitive asset configurations across ad groups.

What's Next:

Image assets
Google lead forms

Notes:

If campaign-level assets are not assigned, any existing account-level assets will be used as fallback defaults.
Only 1:1 images will be accepted as logos, non-square images are ignored during ad processing.
Make sure call assets meet Google Ads approval guidelines to avoid disapprovals.