Overview
To strengthen security and prevent fraudulent use of regulated phone numbers, platform has introduced Persona identity verification into the phone number purchasing process for numbers in the United States, Canada, and Puerto Rico.
When Is Persona Required?
Persona verification is only required under the following conditions:
- You're purchasing a number from the US, Canada, or Puerto Rico (+1 country code)
- Your account has not previously completed Persona verification
Once verified, users will not be asked to complete Persona again for that account—this applies to future:
- Phone Number Purchases
- A2P Brand Registrations
- Toll-Free Number Verifications
- CNAM Setups
- SHAKEN/STIR Authentication
Updated User Journey :
1. User Initiates a Phone Number Purchase
When a user attempts to purchase a US/CA/PR number and Persona hasn't been completed, the following identity verification modal appears:
2. Document Upload Begins
The user is asked to upload a valid government-issued ID (e.g., passport, driver's license, etc.) based on their country and ID options:
3. Facial Verification Flow
After uploading the ID, users are prompted to complete live selfie verification using their webcam or phone.
4. Purchase Completed Upon Verification
Once the verification process is successful, the phone number is purchased automatically—no additional action is required.
Persona is a one-time process per
account. Once verified, users will not be prompted again for future compliance actions or number purchases.
Why It Matters :
This enhancement is essential to:
- Comply with carrier identity requirements
- Prevent fraud and protect our platform's ecosystem
- Maintain a seamless experience for already-verified, low-risk users
Additional Notes
- Applies only to LC Phone-managed accounts
- Also enabled for +1 Number Pool Purchases
- Users may need to refresh the page to load the updated Persona prompt.
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